thale
thale runs your budgets, bids and creatives across Meta, Google and TikTok — and explains the why behind every move. You just approve; or let that run on autopilot too.
Live signals from your account on every cycle — spend, ROAS, frequency, creative fatigue, pixel health.
No blind thresholds. thale finds the why first: creative fatigue is not audience saturation — and each needs a different move.
Routine moves run on autopilot. Bigger calls arrive as a proposal with evidence — approve, edit or dismiss with one tap.
Every action lands with its reason and a credit receipt. Each morning: a briefing of what was done, why, and what's next.
Account → campaigns → ad sets → creatives. One living map — money flows along the rails, learning branches blink, watched ones turn gold.
Scales winners up while ROAS holds. Never cuts a budget on its own — that line is hard-coded.
Detects fatigue early — CTR drop plus rising frequency — rests tired creatives and queues fresh ones.
Frequency sweeps across every ad set, so audiences are widened before they burn out.
Grows audiences that keep converting and keeps prospecting pools honest with lookalike checks.
Pixel signal, platform connection, payment and policy status — scanned on schedule, flagged before they bite.
Every morning: what was done, why it was done, what it cost — every move with its own credit receipt.